Workplace culture is key to creating a successful team and winning over the hearts, and dollars, of new customers. Unfortunately the significance of company culture is often overlooked, undervalued or misunderstood - and too many employers think culture begins and ends with an office air hockey table or discounted gym memberships.
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Many marketing strategies prioritise client acquisition, but how do you generate customer loyalty to keep those buyers coming back? Acquiring one new customer can cost anywhere from five to 25 times more than retaining an existing one - a figure that clearly demonstrates the importance of creating loyal customers.
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Everyone wants to be number one on Google. Or at least on the first page (we won’t mention how hard it is to get discovered when you’re sitting in the doldrums of page five). But think of it this way – you could be on page one. You could even be number one. If it weren’t for those pesky competitors.
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The experience of finding your niche in business is always a unique and personal journey. Some business owners and entrepreneurs start out with a crystal clear vision of a highly defined niche they’re passionate about, and thrive. But not all of us are so lucky.
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Going into business doesn’t have to mean going it alone. Some small and medium enterprise owners get so bogged down with daily responsibilities, or staying one step ahead of the competition, they miss the opportunities right in front of them. Instead of competing, building relationships in business could be more beneficial for building your brand.
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We all start out with grand plans of what we want our business to look like - but it usually takes time and money to build your brand and attract customers. As a result, many business owners are faced with the same dilemma.
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The prospect of going digital with a bricks and mortar business can be intimidating. There are so many platforms and tools available, it’s hard to know where to start. It’s important to remember digital is a broad term, and it’s not as scary as it sounds. As with most pathways in business, the way forward becomes clearer once you break it down.
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Everyone wants to be number one on Google. Or at least on the first page (we won’t mention how hard it is to get discovered when you’re sitting in the doldrums of page five). But think of it this way – you could be on page one. You could even be number one. If it weren’t for those pesky competitors.
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Most businesses have one challenge in common and that is the endless ‘hustle’ – finding and acquiring new customers to drive profits. The methods for attracting new clients might look different for each industry, but everyone wants customer acquisition strategies that work.
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Advertising is everywhere you look, from the back of your grocery docket to those giant billboards on the freeway. So where are you best to spend your marketing dollars? It’s a question most business owners battle with, not only because they don’t know where to invest their money - but they often can’t measure if their marketing is working or not.
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