About the show

Marketing Matters was a prime-time TV series that launched on Sky News Business in February, 2018 providing marketing-related case studies, news and information along with proven, ready to implement marketing strategies across a range of platforms.

Real Australian business case studies were integrated into the show with Peter going out to interview business owners on location. Groups of marketing experts also form the marketing panel with key influencers providing expertise on growing a successful business – from marketing challenges and opportunities including technology, growth strategies to exporting.

Viewers have the opportunity to have an insider’s view of successful businesses and understand what has helped them to thrive. You then hear from experts on how that strategy can be used by the business owners like you, to successfully deliver higher profits and customer loyalty.