Marketing Tech

Marketing technology is the blending of marketing and technology. No small to medium businesses today, can afford NOT to understand and integrate some form of digital technology into their business. In this segment we aim to demystify marketing technology for business, especially as it applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives.

Each week on Marketing Matters, Susan Werkner, Marketing Tech specialist, will provide a practical overview of how marketing technology can help your business become more efficient, competitive and profitable. Gathering relevant examples of tools and technologies that can help grow your business and keep you ahead of the game.  The segment provides a short “how to” on successfully integrating these technologies into your business.

For over 20 years Susan has specialised in digital marketing & corporate communications, working with over 100 listed companies helping them create successful and innovative digital communication strategies. A software innovator, Susan is the founder of Interactive Investor Pty Ltd that was launched with a global proprietary software for listed company reporting. Her experience spans New York, Hong Kong, Jakarta and Sydney. Susan is also a regular media contributor on Sky TV Technology in Business, AFR, BRW, AICD, presenter for ASX and Merrill Lynch and attends yearly marketing technology industry events in the US.

Susan Werkner B.Com, MBA, GAICD
Managing Director, CEO/Founder of Interactive Investor

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Book Testimonials

Peter understands that marketing is a lot like dating. Filled with examples and details, this book is like having an older brother to show you the ropes.
Seth Godin, Author, Permission Marketing

If marketers were better at putting themselves in the shoes of the customer, every business would offer consistently great service. Peter’s book offers great tips for modern marketers in harnessing the power of social sharing, especially for those who sometimes forget our customers are our lifeblood.
Naomi Simson, Founding Director, redballoon.com.au