Episode 27Advertising Week Special (Part 2)

In this episode of Marketing Matters, our host, Peter Applebaum explores strategies across the marketing spectrum for business big and small. The experts are all here to share their experiences, providing you the best guidance for your business.

Marketing Panel

Fernando Machado
Global Chief Officer
Burger King

Jules Lund

Vince Lynch
Chief Executive Officer

Guest Key Takeouts

  • Technology allows us to do a lot, like social media, just get the basics right and then promote.
  • Marketing has become democratised, and customer generate content more and more common.
  • In the journey of customer relationship, CRM, marketing, it’s a never ending job.
  • It is important to understand different elements of your business.

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