The opportunity
There is a total of 2.1 million SMEs in Australia which is 99.8% of all businesses.^
For many companies it’s a challenge to effectively reach and communicate with SMEs.
Marketing Matters offers the opportunity to be exposed to and reach Australian SMEs.
Season One in numbers
10 episodes
93,000+ total audience reach to date
86,000+ Twitter impressions delivered 10 case studies
17 sponsored panel guests
The series
Hosted by marketing expert Peter Applebaum, Marketing Matters dissects the marketing discipline in a simple and engaging way, while addressing a number of the major marketing challenges facing today’s small to medium businesses.
Key themes covered throughout Season One include:
- The power of relationships
- Acquiring new customers
- How digital can transform your business
- How to build your brand
Integration
In 2019, Marketing Matters will continue to provide brands with best-in-class alignment to informative and inspiring content, which resonates with a valuable and difficult to engage audience of business owners and key business decision makers.
2019 partners have the opportunity to integrate their brand, stories and people throughout the series through in-show panel appearances, client case studies and custom content creation (interstitials).