Everyone wants to be number one on Google. Or at least on the first page (we won’t mention how hard it is to get discovered when you’re sitting in the doldrums of page five). But think of it this way – you could be on page one. You could even be number one. If it weren’t for those pesky competitors.
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We all start out with grand plans of what we want our business to look like - but it usually takes time and money to build your brand and attract customers. As a result, many business owners are faced with the same dilemma.
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The prospect of going digital with a bricks and mortar business can be intimidating. There are so many platforms and tools available, it’s hard to know where to start. It’s important to remember digital is a broad term, and it’s not as scary as it sounds. As with most pathways in business, the way forward becomes clearer once you break it down.
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Everyone wants to be number one on Google. Or at least on the first page (we won’t mention how hard it is to get discovered when you’re sitting in the doldrums of page five). But think of it this way – you could be on page one. You could even be number one. If it weren’t for those pesky competitors.
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Most businesses have one challenge in common and that is the endless ‘hustle’ – finding and acquiring new customers to drive profits. The methods for attracting new clients might look different for each industry, but everyone wants customer acquisition strategies that work.
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Advertising is everywhere you look, from the back of your grocery docket to those giant billboards on the freeway. So where are you best to spend your marketing dollars? It’s a question most business owners battle with, not only because they don’t know where to invest their money - but they often can’t measure if their marketing is working or not.
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If you’ve delved into the world of online marketing at all over recent years, chances are you’ve come across Google AdWords at some point. But without a dedicated AdWords pro on hand, you might not have the time to figure out...
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Gone are the days when marketing your business on Facebook meant simply posting updates to your business page. By some estimates, organic reach is now as low as 2%, so dedicating a marketing budget to Facebook advertising is crucial if you want your content to be visible...
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Marea Bright is a Melbourne milliner who has been in business since 1964, specialising in meticulously crafted, one-of-a-kind headwear for the spring races, weddings, cocktail and evening events, and casual wear. And, with a business journey that spans over 50 years...
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Everyone wants to be number one on Google. Or at least on the first page (we won’t mention how hard it is to get discovered when you’re sitting in the doldrums of page five). But think of it this way – you could be on page one. You could even be number one. If it weren’t for those pesky competitors.
Read More